Lesson in copywriting that I learned from my 7-year old daughter

My daughter is in 2nd grade and sometimes she takes lunch from the school cafeteria. She told me a fascinating story about something that happened at lunch at her school.

The “World Famous” Cheese Sandwich

In her school cafeteria they serve a “Cheese Sandwich” every day and very few people choose it for lunch. This week on Friday the cafeteria changed the name of item to “World Famous Cheese Sandwich” and a ton of more students went for it.

When I asked her if the sandwich was truly different she said that most kids said it was the same thing, but their teacher told them that it had 3 slices of cheese instead of regular 2.

She said, “Isn’t it amazing how 2 words – World Famous – made so many students choose Cheese Sandwich?”.

I used this as an opportunity to introduce her to the idea of “Copywriting” and how powerful the right set of words can be to boost sales.